Ebook covers are an important tool for selling your ebook because they support your sales message and make your book look real. We are referring here to 3-dimensional representations of a book or software box, not mere flat, 2D images.
Even though your book is an electronic book and not a physical book, a 3D book or box image inspires confidence in your potential buyers, and this promotes more sales. But to inspire trust, you need to use quality cover images, not something that looks thrown together.
To get a cover for your ebook, you have several options to choose from:
You can hire a professional designer to produce your ebook covers. This gives you two important benefits: You will be assured of getting a quality ebook cover to display on your site, and it will free you up to concentrate on writing and promoting your ebook.
Free software programs will produce a 3D likeness of a book or software box. The results from these freebie programs are generally only marginally acceptable. The good thing is that since they are free, you can try them and at least see how they work.
Fee-based versions of this same software that produce generally better results, ranging from so-so to very good. The prices for these programs also vary. Some may even offer a demo version you can try out before buying.
If you who have Adobe Photoshop and are at least fairly familiar with using this professional graphics software, you can buy a set of actions (scripts) that will produce 3D renderings of your book or box cover.
If you need many covers, specialized ebook cover software will save you a lot of time and money. Ecover software will turn your flat image into a 3D image in just seconds. Different ebook cover software include variations in size, orientation and type of cover image (book, box, and CD) and allows you to quickly create your own customized, high-quality ebook images. Even when using software, you still need to design a nice looking, compelling, flat cover image and choose readable fonts.
Bottom line: If you want your ebooks to sell, use a quality ebook image to represent your product. A good-looking image can boost sales but a poor quality image can hurt sales.
Boost your ebook sales with quality 3D ebook covers!
Read my reviews of ebook cover software I recommend.
FREE 34+ clipart and photo resources.
http://www.QualityEbookCovers.com
Monday, November 24, 2008
Monday, November 10, 2008
eBook Mistakes - Increase ebook sales by avoid these mistakes
Below are the 18 most common mistakes many people make when selling ebooks online. Review your web site with this list in hand, and avoid these costly mistakes.
1. The title does not fit the contents of the ebook. The title of a book needs to convey the subject of the book and must focus on the target audience.
2. The title or the subtitle of the ebook does not clearly indicate the benefits buyers will receive by purchasing the ebook. Expressing benefits on the ebook cover helps to support your sales letter.
3. Me-oriented sales letter to satisfy the ego of the author. Write a compelling sales letter with an attention-getting, benefit-oriented headline, focus on your customers and tell them what's in it for them.
4. Not providing several ordering options. Make it easy to buy from you by providing several ordering options, including a secure online order form, an 800 number, and a fax number.
5. Not accepting credit cards. Offer several payment methods, including major credit cards. The majority of sales will come from online orders paid with credit cards. If you are not accepting credit cards online via a secured server, you will lose sales.
6. Trying to be everything to everyone. Focus on what makes your different.
7. Missing or hard-to-find contact information. Mention your contact information on every page to build trust and make it easy to buy from you.
8. Not identifying the author. The identity of the ebook author should be clearly displayed either on the ebook cover image or on the web site. Without someone they can identify with, your customers may feel less confident about purchasing anything from your site.
9. No guarantee. Reduce the perceived risk by offering a money back guarantee.
10. Not using an ebook cover image. People like to see what they are buying, even if what they see is only a symbolic representation.
11. Using a flat, two-dimensional cover image. This is better than not using an ebook cover image, but it is still not as effective as a 3-dimensional cover image. The 3-D image gives the potential buyer the sense that what the book is indeed real.
12. Poorly done 3-D effect of the cover image. This could possibly wipe out any positive affect arising from having a 3-D cover. Also, customers will judge you by your site. If your text and images are professional quality, then they will feel more confident about buying from you.
13. The title and subtitle fonts are unreadable in the small ebook cover image. This diminishes the positive effect a 3-D cover can have on a potential buyer.
14. Using inappropriate images on the ebook cover. At the least, this will dilute the impact of your ebook cover. At worst, the wrong image will negate any positive affect the cover, title, and even the sales letter might have had.
15. Choosing colors for the cover that are not appropriate for the target audience or clash with the colors on the web site. Colors have very real impact. The affect the wrong colors will have on your potential customers can range from very little to very profound.
16. Lack of marketing. You need to market your web site if you want to get web traffic.
17. Lack of keywords in your web content. This will result in poor search engine positioning. Optimizing your site will go a long way towards getting free search engine traffic.
18. Lack of support information. Build trust by providing a table of contents, reviews, and testimonials.
Avoiding these pitfalls and making the needed changes will greatly increase your ebook sales.
Free ebook: How To Boost eBook Sales With Quality 3D Covers - visit qualityebookcovers.com
1. The title does not fit the contents of the ebook. The title of a book needs to convey the subject of the book and must focus on the target audience.
2. The title or the subtitle of the ebook does not clearly indicate the benefits buyers will receive by purchasing the ebook. Expressing benefits on the ebook cover helps to support your sales letter.
3. Me-oriented sales letter to satisfy the ego of the author. Write a compelling sales letter with an attention-getting, benefit-oriented headline, focus on your customers and tell them what's in it for them.
4. Not providing several ordering options. Make it easy to buy from you by providing several ordering options, including a secure online order form, an 800 number, and a fax number.
5. Not accepting credit cards. Offer several payment methods, including major credit cards. The majority of sales will come from online orders paid with credit cards. If you are not accepting credit cards online via a secured server, you will lose sales.
6. Trying to be everything to everyone. Focus on what makes your different.
7. Missing or hard-to-find contact information. Mention your contact information on every page to build trust and make it easy to buy from you.
8. Not identifying the author. The identity of the ebook author should be clearly displayed either on the ebook cover image or on the web site. Without someone they can identify with, your customers may feel less confident about purchasing anything from your site.
9. No guarantee. Reduce the perceived risk by offering a money back guarantee.
10. Not using an ebook cover image. People like to see what they are buying, even if what they see is only a symbolic representation.
11. Using a flat, two-dimensional cover image. This is better than not using an ebook cover image, but it is still not as effective as a 3-dimensional cover image. The 3-D image gives the potential buyer the sense that what the book is indeed real.
12. Poorly done 3-D effect of the cover image. This could possibly wipe out any positive affect arising from having a 3-D cover. Also, customers will judge you by your site. If your text and images are professional quality, then they will feel more confident about buying from you.
13. The title and subtitle fonts are unreadable in the small ebook cover image. This diminishes the positive effect a 3-D cover can have on a potential buyer.
14. Using inappropriate images on the ebook cover. At the least, this will dilute the impact of your ebook cover. At worst, the wrong image will negate any positive affect the cover, title, and even the sales letter might have had.
15. Choosing colors for the cover that are not appropriate for the target audience or clash with the colors on the web site. Colors have very real impact. The affect the wrong colors will have on your potential customers can range from very little to very profound.
16. Lack of marketing. You need to market your web site if you want to get web traffic.
17. Lack of keywords in your web content. This will result in poor search engine positioning. Optimizing your site will go a long way towards getting free search engine traffic.
18. Lack of support information. Build trust by providing a table of contents, reviews, and testimonials.
Avoiding these pitfalls and making the needed changes will greatly increase your ebook sales.
Free ebook: How To Boost eBook Sales With Quality 3D Covers - visit qualityebookcovers.com
Monday, November 3, 2008
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